Be stupid

Diesel launches the “Be Stupid” campaign.

Diesel’s new marketing campaign, based on the brand’s Be Stupid manifesto. The campaign’s posters were shot by photographers Kristin Vicari, Melodie McDaniel and Chris Buck. It might be funny to look at photos of people doing “stupid” things, but is this really all there is to this campaign?

The campaign itself seems boring, nothing new! Even the shirts look like Tantra T-shirts with stupid slogans on its front.  Don’t ask how i know about them.